My design approach is grounded in three pillars:
Led the development of a department-wide workflow that scaled production to thousands of assets per season.
Banners, socials, in-app graphics—you name it.
Built a well-oiled system that could crank out creative at speed.
They say the first million is the toughest.
Responsible for concept development, creative design
and execution across newsletter and social content.
Developed a bank of AI-generated content for Cleo, shaping every step from creative prompts to refined, ready-to-use assets.
Crafting the look and feel of a London-based publishing house.
Brought the brand to the streets of NYC and LA through an OOH campaign that was glowing billboards, painted murals, and wrapped buses citywide.
Record time execution of a street OOH campaign in LA.
Defined visual guidelines and led asset execution for global campaigns.
Global campaigns and distribuition.
In-hospital assets promoting a knowledge sharing campaign.
Design work supporting a local theater event—from concept to final promo materials.
Brand activation for a startup.